Most startup advice is garbage.
It's either VC-optimized fluff designed to make founders feel good while they burn runway, or it's survivorship bias dressed up as wisdom. "Here's what worked for me" from someone who got lucky and can't separate signal from noise.
I've been building for a while now. Hospitality, design, food tech, investing. Different industries, same patterns. Same mistakes, honestly.
This isn't a blog about success. I don't have some grand exit to point to. This is just notes from the middle of it—the messy part where you're not sure if you're building something real or just keeping busy.
What to expect
Short posts. No frameworks or "5-step guides." Just observations from someone still figuring it out.
Sometimes it'll be about operations—the boring stuff that actually makes companies work. Sometimes it'll be about the psychological weight of building. Sometimes it'll just be a note I wrote to myself that might be useful to someone else.
Why now?
Because I want a home base I own. Not Twitter threads that disappear. Not a Medium page I don't control. Something simple that's mine.
If you're building something and want honest notes from someone else in it, stick around. If you're looking for thought leadership, this isn't it.
Let's see where this goes.